Cost per Order / Cost per Action (CPO/CPA)
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Guaranteed results. No cure, No pay!
SmartResponse’s Cost per Order/Action program generates new customers to your business on a no cure, no pay basis. Together with the advertiser, SmartResponse defines the campaign setup and price for the campaign.
Advertisers who primarily use our no cure, no pay programs include:
- Publishers and newspapers
- Telecommunications companies, TV providers
- Advertisers with a competition/event to be promoted
- Advertisers that sell products with a subscription attached
to the product (clothes, movie clubs, music clubs, shaving
products etc.)
Publisher traffic
SmartResponse has a wide range of publishers in our network,
generating traffic from:
- Email marketing
- Search marketing
- Display advertising, banner ads
- Theme-based surveys
Quality control:
SmartResponse offers many ways that you can ensure a high lead data quality, such as:
- Address validation
- Manual name check
- Web service validates leads
- Advanced lead de-bugging
- WEB Opt-in, our unique tool forensuring high quality orders
Delivery options:
- Batch file (the advertiser chooses the file format we should use)
- FTP-upload (we are uploading the file with FTP-access to advertiser's system)
- LiveFeed (real time delivery)
Examples of advertisers that run CPO/CPA campaigns with SmartResponse:
Egmont finds new customers for their Donald Duck & Bamse books each month
Large Nordic & International publishers run CPO campaigns to generate orders each month
BioSoft finds candidates to test men’s socks and boxer shorts with CPA campaigns
BioVita finds new health conscious customers each month
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