Sender Score Certification (SSC)

SmartResponse is the Nordic countries first permission based marketer with hotmail whitelisting (SSC certification)

Sender Score Certification (SSC) ensures:

  • Correct bounce handling
  • Continues maintenance of email databases
  • SpamCopTraps (is the user active) checked
  • Emails with html are shown directly in the user’s inbox tray, no extra clicks needed
  • General IP reputation maintenance

SSC also monitors:

  • How leads are obtained
  • Easy access to terms and conditions on campaigns
  • Easy access to unsubscribe links on sites and in emails
  • Easy access to how the leads information is being used
  • Transparency of the sender of the emails
  • That content of the emails shows consistency with what the user subscribed to