The importance of email marketing
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Email marketing is a key marketing initiative for brand advertisers. When our consumers sign up to receive our mailers, their permission enhances our engagement and connection, and ultimately, conversions for our advertisers.
This permission to email relevant content, directly to consumers who care about that content, has a powerful affect on the delivery results of our advertiser’s message.
Email is still ranked as a top ROI marketing initiative, only second to SEO, according to a recent Econsultancy survey.
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