Creative Department
Graphic Design
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We design banner ads, 1-to-1 email graphics and microsites with a customized order confirmation page for our advertisers.
Banner Ad Design Best Practices:
- Feature a call to action – “click here”, “sign up”, or “enter”
- Landing page – make sure banners link to the appropriate page to increase conversions
- Use photos to grab attention – photo images increase clicks and conversions
- Use standard banner sizes
- Color selection – we know which colors convert best
Different Ad Format Graphic Design Sizes:
80x80 |
300x250 |
160x600 |
468x60 |
930x180 |
125x125 |
400x400 |
140x350 |
728x90 |
See examples here.
1-to-1 email Design Best Practices:
- Keep the design simple with a clear focus on call to action
- Test graphic display in different browsers
- Avoid lengthy texts – stick to short, appetizing and activating statements
- Use strong and relevant subject lines
Microsite Design Best Practices:
- Choose the size and scope of your microsite wisely with clear messaging
- Test graphic display in different browsers
- Choose the size and scope of your microsite wisely with clear messaging
- Tie the brand into the microsite