Behavioral Targeting

Targeted emails: Reach your target audience

Segment: families with children

Segment: Women 30-50 years

Segment: workarea related segmentation

SmartResponse can currently reach about 6.3 million Scandinavians through our own databases and partner databases.

SmartResponse offers advertisers a unique possibility to reach the right target audience using segmented email (also known as 1-to-1 mails) for their product / service.

Our 3 step approach below delivers results for our advertisers.


Our mailing lists can be targeted on a number of different variables, such as:

  • Age
  • Postal Code
  • Areas of interest
  • Gender
  • Job type
  • Family vs. No children
Behavioral targeting:

SmartResponse offers you the possibility to reach your target audience based on very sophisticated variables. For example:

  • Smoker/Non-smoker
  • Diabetic/Non-diabetics
  • Oil burner
  • Insurance company or bank
  • Home type
  • Personal Income


Who runs Targeted email campaigns with SmartResponse?

An Italian car company invited 180.000 Danes to open house

A Danish course, specializing in project-orientated learning, invited students to sessions in various European cities

A fast-food chain invited 200.000 Danes to Legoland

A Danish oil company has found house owners who have oil burners

A large Danish dairy company reached out to 100.000 women between 20-50 years to inform about their new dairy product

A southern European tourist bureau invited 300.000 Swedes to participate in a competition to win a trip to Mallorca

Selected Advertisers

  • Bonnier Publications
  • Arla
  • Peugeot
  • Canal Digital
  • TDC
  • Yves Rocher
  • BT
  • Vattenfall
  • Fiat
  • Telenor
  • Volkswagen
  • OK
  • Viasat
  • Norwegian