Behavioral Targeting
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Targeted emails: Reach your target audience
Segment: families with children
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Segment: Women 30-50 years
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Segment: workarea related segmentation
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SmartResponse can currently reach about 6.3 million Scandinavians through our own databases and partner databases.
SmartResponse offers advertisers a unique possibility to reach the right target audience using segmented email (also known as 1-to-1 mails) for their product / service.
Our 3 step approach below delivers results for our advertisers.
Our mailing lists can be targeted on a number of different variables, such as:
- Age
- Postal Code
- Areas of interest
- Gender
- Job type
- Family vs. No children
Behavioral targeting:
SmartResponse offers you the possibility to reach your target audience based on very sophisticated variables. For example:
- Smoker/Non-smoker
- Diabetic/Non-diabetics
- Oil burner
- Insurance company or bank
- Home type
- Personal Income
Who runs Targeted email campaigns with SmartResponse?
An Italian car company invited 180.000 Danes to open house
A Danish course, specializing in project-orientated learning, invited students to sessions in various European cities
A fast-food chain invited 200.000 Danes to Legoland
A Danish oil company has found house owners who have oil burners
A large Danish dairy company reached out to 100.000 women between 20-50 years to inform about their new dairy product
A southern European tourist bureau invited 300.000 Swedes to participate in a competition to win a trip to Mallorca
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