Cost per Lead (CPL)

Reach out for new customers and increase your sales.

The lead generation program from SmartResponse offers you the possibility to generate leads on a no cure no pay basis. If we can´t generate leads in the approved setup to the advertiser, then of course the advertiser doesn´t have to pay.

We can generate high volume and/or high quality leads, based on your needs. Our 3 step approach below delivers results for our advertiser.

Leads are generated through these channels:
  • E-mail marketing
  • Banner advertising, microsites
  • Theme based surveys
Quality control processes include:
  • Address validation
  • Manual name check
  • Web service validates leads
  • Advanced lead de-bugging
  • WEB Opt-in, our unique tool for ensuring valid leads
Delivery options:
  • Batch file (the advertiser choosesthe file format we should use)
  • FTP-upload (we are uploading the file with FTP-access to advertiser's system)
  • LiveFeed (real time delivery)

Surveys – Effective data collection
  • Active in all 4 Nordic countries
  • 50-75.000 participants every month
Purpose of the surveys:
  • To collect data from consumers and present them with offers with relevance
  • Generate leads/orders (CPL/CPO) based on individual surveys and microsites

Who runs CPL campaigns with SmartResponse?

We gather thousands of telemarketing leads each month,
for a Danish magazine

We’ve helped PR-agencies find
200 people affected by schizophrenia

We regularly help
unemployment funds find
qualified telemarketing leads

Pharmaceutical companies
to reach diabetics

We help a large
telecommunications company
generate thousands of TM leads
each month

Danish TV providers get
monthly leads of Danes with an antenna / satellite dish

Contact us

Selected Advertisers

  • Bonnier Publications
  • Arla
  • Peugeot
  • Canal Digital
  • TDC
  • Yves Rocher
  • BT
  • Vattenfall
  • Fiat
  • Telenor
  • Volkswagen
  • OK
  • Viasat
  • Norwegian